Nestle Values and Mission Statement

Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbour’s child, the Nestlé Company has aimed to build a business based on sound human values and principles.

While our Nestlé Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestlé is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices:

• Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners.
• Nestlé does not favour short-term profit at the expense of successful long-term business development.
• Nestlé recognises that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that, without its consumers, the Company would not exist.
• Nestlé believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organisation.
• Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore, recruitment of the right people and ongoing training and development are crucial.
• Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its markets.

Details of our global policies in all of these areas can be found on the website of our parent company - Nestlé SA. Click here for details of these policies. You can also download a full copy of the Corporate Business Principles.

Nestlé UK and Ireland also takes their responsibility within this whole area seriously. We follow the Corporate Business Principles and in many areas have our own specific policies. Details of all of these policies can be found within this section of the website.

If you cannot locate what you want please contact us and we will do our best to find the information you require.

Coca-Cola

Mission
Everything we do is inspired by our enduring mission:

• To Refresh the World... in body, mind, and spirit.
• To Inspire Moments of Optimism... through our brands and our actions.
• To Create Value and Make a Difference... everywhere we engage.

Vision
To achieve sustainable growth, we have established a vision with clear goals.

• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
• People: Being a great place to work where people are inspired to be the best they can be.
• Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs.
• Partners: Nurturing a winning network of partners and building mutual loyalty.
• Planet: Being a responsible global citizen that makes a difference.

Values
We are guided by shared values that we will live by as a company and as individuals.

• Leadership: "The courage to shape a better future"
• Passion: "Committed in heart and mind"
• Integrity: "Be real"
• Accountability: "If it is to be, it’s up to me"
• Collaboration: "Leverage collective genius"
• Innovation: "Seek, imagine, create, delight"
• Quality: "What we do, we do well"

Pepsi Mission Statement

Our Commitment

Our commitment is to deliver sustained growth, through empowered people, acting with responsibility and building trust. Here’s what this means:

Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether today’s actions will contribute to our future. It is about growth of people and company performance. It prioritizes making a difference and getting things done.

Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while being consistent with the processes that ensure proper governance and being mindful of the rest of the company’s needs.

Responsibility and Trust form the foundation for healthy growth. It’s about earning the confidence that other people place in us as individuals and as a company. Our responsibility means we take personal and corporate ownership for all we do, to be good stewards of the resources entrusted to us. We build trust between ourselves and others by walking the talk and being committed to succeeding together.

Guiding Principles

This is how we carry out our commitiment.

We must always strive to:

Care for customers, consumers and the world we live in. We are driven by an intense, competitive spirit in the marketplace, but we direct this spirit toward solutions that achieve a win for each of our constituents as well as a win for the corporation. Our success depends on a thorough understanding of our customers, consumers and communities. Caring means going the extra mile. Essentially, this is a spirit of growing rather than taking.

Sell only products we can be proud of.The test of our standards is that we must be able to personally endorse our products without reservation and consume them ourselves. This principle extends to every part of the business, from the purchasing of ingredients to the point where our products reach the consumer’s hands.

Speak with truth and candor. We speak up, telling the whole picture, not just what is convenient to achieving individual goals. In addition to being clear, honest and accurate, we take responsibility to ensure our communications are understood.

Balance short term and long term. We make decisions that hold both short-term and long-term risks and benefits in balance over time. Without this balance, we cannot achieve the goal of sustainable growth.

Win with diversity and inclusion. We leverage a work environment that embraces people with diverse backgrounds, traits and different ways of thinking. This leads to innovation, the ability to identify new market opportunities, all of which helps develop new products and drives our ability to sustain our commitments to growth through empowered people.

Respect others and succeed together. This company is built on individual excellence and personal accountability, but no one can achieve our goals by acting alone. We need great people who also have the capability of working together, whether in structured teams or informal collaboration. Mutual success is absolutely dependent on treating everyone who touches the business with respect, inside and outside the company. A spirit of fun, our respect for others and the value we put on teamwork make us a company people enjoy being part of, and this enables us to deliver world-class performance.

Kraft Mission Statement

Our Vision...
Helping People Around the World Eat and Live Better

Our vision captures the essence of who we are. Everything we do flows from our vision. We just don't happen to be a business that sells food – it's what we're all about. Our vision is about meeting consumers' needs and making food an easier, healthier, more enjoyable part of life.

Our vision tells the world – our employees, customers, consumers and the communities where we make and sell our products – what we care about. It captures the importance of health and wellness, but it also embodies all the ways we can eat and live better, such as the enjoyment of a dessert, the convenience of a microwave meal, the safety and value of our products and the services and solutions we provide.

Our Values...

• Innovation – Satisfying real-life needs with unique ideas
• Quality – Fulfilling a promise to deliver the best
• Safety – Ensuring high standards in everything we make
• Respect – Caring for people, communities and the environment
• Integrity – Doing the right thing
• Openness – Listening to the ideas of others and encouraging an open dialogue

These six values are what we stand for, the standard of conduct we hold ourselves to and our commitment to the people who work with us, invest in us, and purchase our products. They plainly communicate what the world can expect of Kraft and what we must expect of ourselves.

General Electric (GE) Mission Statement

Respecting Always the Three Traditions of GE… Unyielding Integrity, Commitment to Performance and Thirst for Change:
	Passion for Our Customers Measuring our success by that of our customers… always driven by Six Sigma quality and a spirit of innovation Meritocracy Creating opportunities for the best people from around the world to grow and live their dreams Growth Driven, Globally Oriented Growing our people, markets and businesses around the world Every Person, Every Idea Counts Respecting the individual and valuing the contributions of each employee Playing Offense Using the advantages of size to take risks and try new things… never allowing size to be a disadvantage Embracing Speed and Excellence Using the benefits of a digital age to accelerate our success and build a faster and smarter GE Living the Hallmarks of GE Leadership Passion for learning and sharing ideas Committed to delivering results in every environment Ability to energize and inspire diverse global teams Connected to workplace, customers and communities… in touch with the world

Circuit City Values

To make sure that we are all working in the same direction, each of us must live and breathe Circuit City's values and use them as a guidepost for our actions and decisions.

Respect
Our Associates are our greatest assets. We expect every Associate to demonstrate that they respect and value others for their efforts, their knowledge, and the diversity that they bring.

Teach
We are a product of our experiences and those around us can benefit from our lessons learned. Pass on to others what you value and learn.

Engage
What's in it for you? We foster an environment of engagement where associates are invested and involved in the future of the company. What you do matters.

Simplify
Use your fresh perspective to look, ask, and learn. We never stop looking at the way we approach our business and ways to simplify processes.

Maintain the highest integrity
We expect all of our associates to maintain the highest of ethical standards. Our integrity must never be compromised. Integrity is the foundation onto which all other values are placed.

Adobe Mission Statement

Our mission is to revolutionize how the world engages with ideas and information. By acquiring Macromedia, we are strengthening this mission by making it easier for customers to create, manage, and deliver their ideas and engage with information of all types — in print, on the web, in video, and across mobile devices. We believe in enabling powerful, effective, and meaningful digital experiences across multiple operating systems in the broad span of diverse industries we serve.